Window Concept

Luxurious Product // Modern Art // Architecture

This design concept is derived directly from modern art + elements of architecture. The brand views its window design as a combination of converging artistic talents that tell the brand story, engage the passer-by and attempt to trigger an emotional experience. Ultimately, the hope is that the window will draw the consumer into the store and will continue to be romanced by the in-store customer experience.

There’s a wind of change blowing in the future of retail and store windows play a key role in this evolution. They not only act as an advertising vehicle but a place where the brand can express itself, create an experience, allowing Lafayette 148 to connect with customers in a physical space.